If getting your children to brush their teeth is a daily battle, you’re not alone. The result is that children’s dental health in the United States has a lot of room for improvement. We want to end tooth decay among children by making brushing something they love to do — setting children up for a lifetime of health and making the time you have with your children as joyful as possible. Caring for your children shouldn’t be a daily fight, it should be an opportunity to delight in each other’s company. Together, we'll create a world with happier, healthier families.